Commercial photographers such as the Lane Brothers and Tracy W. O'Neal worked previously as newspaper photographers who were experienced in capturing the moment, in conveying the maximum amount of information in one image which was essential in selling newspapers. Impact and drama in a photograph on the front page captures the readers' eye. As the adage goes, "a picture is worth a thousand words." This ability was their trademark and was much sought after.
This talent gained from working in the newspaper business translated well into commercial photography, making them desirable to realtors and businesses trying to attract customers. An appealing sight line, angle and lighting optimized curb appeal. These are some of the many commercial buildings Tracy W. O'Neal and the Lane Brothers were commissioned to photograph that still stand today like The Fox Theatre and The Starlight Drive-In.