Stations participated in community events, like when Santa Claus arrived in a helicopter to open the Christmas shopping season at Lenox Mall, in Atlanta.
The creation of NPR, National Public Radio, would not have been possible without stations like WABE. First founded by the Atlanta Board of Education in the 1940s, WABE provided educational instruction for local classrooms. In 1971 WABE furthered this mission, joining with similar stations across the country as a charter member station of NPR. This noncommercial station also reported local news and fostered involvement with the Atlanta community.
Radio stations, commercial and noncommercial, also reached out to their local communities through sweepstakes and contests. These included call-in requests, mail-in sweepstakes, quiz bowl questions, and talent contests. Prizes were often provided by local businesses who co-sponsored the events.