The Binding of The History of the Great Riots

Front Cover of The History of the Great Riots

Front Cover of The History of the Great Riots

This book is meant to jump out at readers for its midnight blue color, especially for the flashy gold style art on the side of the book, perfect to showcase on a shelf for visitors, or on a coffee table.

Initially, the covers of books were limited to the number of designs they could have. Covers were limited in how many people who could afford them at the time, as it was not always readily available. Limitations stemmed from different sources, whether it be keeping overall costs down for the consumer or limited resources, technology was needed to forward what binding could do. The evolution of technology was required to change the binding of books color, design, and cloth for cheaper options for the consumer (Butler 23). One of the solutions to make books more affordable was to have books share a design with all of its copies. The design of the book would be dictated by the author as it reflects the local area in which it was published. The publisher would then try to accommodate the original vision and contract an artist for a final design around the story (Plein 100). 

During the 1870's, the publishing industry entered a post-war prosperity which allowed for the use of bright colors and elaborate ornamentation returning to printing (Butler 25-26). In this period, black and gold were popular colors to use for book cloths and printing colored inks. Combining these two factors would add on to the way the publishers or bookstores would advertise for a particular book based on their elaborate designs. Black stamping would be a crucial point in the designing this book as it allowed for asymmetrical designs, decorative lettering, pictures, and covers (Butler 26). These crucial design elements are what gives this strong appeal of this strong cobalt blue book and its unique design as it highlights the book itself and its publisher.

The publisher in this sense used its name to market and advertised for the book (Plein 106). As the company was a subscription-based service, it would use the elaborate design of their logo on the back of the book to have it as a talking point for potential new customers to their service. The eye capturing color is a result of the Victorian Era and all the advancements it would bring.